Kelley Blue Book Announces 2015 Best Resale Value Winners

Jan. 23, 2015—The 2015 model-year brand and category winners of the annual Best Resale Value Awards, recognizing vehicles for their projected retained value through the initial five-year ownership period, were announced Friday by Kelley Blue Book.

Subaru and Lexus earned top honors for best brand and best luxury brand, with Subaru claiming three model winners and Lexus producing six model winners from a total of 22 different segments. In addition, Chevrolet and Toyota each have five models winning 2015 Best Resale Value Awards, with the majority being trucks or SUVs.

Kelley Blue Book’s Best Resale Value Awards program is in its 13th year and selections are based on projections from the Kelley Blue Book Official Residual Value Guide. Kelley Blue Book Residual Values are established by automotive analysts that review the output from the statistical models built upon millions of transactions.

Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer’s Suggested Retail Price (MSRP), are selected for these awards. Low-volume vehicles and vehicles with an MSRP of more than $60,000 are excluded from award consideration, except in the plug-in vehicle, luxury and high-performance categories.