U.S. Auto Brand Satisfaction Slipping Behind Imports

Aug. 29, 2013

Aug. 29, 2013—According to a new report by the American Consumer Satisfaction Index, U.S. automotive brands are falling behind the competition.

The index, based on a survey of recent car buyers about vehicle quality, price and dealership experience, had European brands at the top spot with a score of 84.7. Asian brands were a close second with a score of 84.1, and U.S. brands came in at 82.

The industry wide average was 83 compared to 2012’s 84-point mark, marking the first decline in two years.

Mercedes-Benz led with a rating of 88, just ahead of Lexus (87). Honda, Subaru and Toyota tied for third place at 86. GMC and Cadillac shared fourth place at 85.

Chevrolet and Dodge fell 5 points and 2 points, respectively, to an industry-low score of 79. Jeep (80) and Buick (82) also ranked below average. But Chrysler (84) and GMC both posted five-point gains.

Sponsored Recommendations

Valvoline Partner Solutions

We arm you with products that build trust, tools that unlock productivity, and training that drives business performance, so you feel confident in where your...

Grow the business you know

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Solutions that drive results

Connect with Valvoline experts to increase operational efficiency and customer loyalty – from Valvoline-funded promotions to hands-on training, we’re here to...

Free Resources for Shops Like Yours

View insights, research and solutions curated specifically for shops like yours.