Aug. 30, 2021—To better assist shop owners with their business-building tactics Ratchet+Wrench has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.

Understanding the Weight and Impact of Search Ranking Factors — Inc. 

You know that abiding by Google's rules is a must, but did you know not all search ranking factors are applied equally?

3 Ways to Drive More Organic Search Traffic Without Spending a Fortune — Entrepreneur

Some brands ignore SEO because of the long wait for ROI. But they shouldn't. Even a small amount of monthly SEO work can have drastic benefits down the line. 

The Net Positive Manifesto — Harvard Business Review  

Is the world better off because your company is in it?