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Tech, Telematics Forum to Highlight CARS

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July 3, 2014—The Automotive Service Association (ASA) announced Wednesday that this year’s CARS event will include an Auto Alliance Innovation Technology & Telematics Forum.

CARS is a component of the 2014 NACE/CARS Expo & Conference, held July 30–Aug. 2  at the COBO Center in Detroit.

The forum, which will be held Aug. 1 from 8:30 a.m. to 2 p.m., will feature a discussion about the future of vehicle technology and what it means for sustainable transportation, vehicle owners and repair shops.

Several industry leaders will participate in the discussion, including:

  • Frank Weith, general manager at Connected Car Services with the Volkswagen Group
  • Eric Berkobin, vice president of engineering at Verizon Telematics
  • Roger Saul, director of Vehicle Research & Test Center at the National Highway Traffic Safety Administration (NHTSA)

The discussion will last half the day starting with a breakfast, a morning break and a lunch.

“We are excited the Auto Alliance is sponsoring this Technology Forum,” said Donny Seyfer of Seyfer Automotive in Wheat Ridge, Colo., and ASA chairman-elect. “Independent repairers will hear firsthand about new technologies and what lies ahead for our industry. Attending the forum is an investment in the future of your shop and career!”

For more information about 2014 NACE/CARS Expo & Conference, visit or

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