Inspire Founder Returns to Begin Expansion into Aftermarket Services
Aug. 20, 2013—Aftermarket industry professional Jonathan Medford has rejoined the marketing firm Inspire, which he co-founded in 2005, and plans to expand the company’s e-commerce and marketing services into the automotive aftermarket for the first time.
Medford previously worked for DMA Goodpoint as director of marketing and Web services, where he spent three years developing the marketing campaigns for Sensen shocks & struts and SpeedyStrut complete strut assemblies. Medford was project lead for the Sensen “I Need Options” print advertising campaign, which won the 2012 AIA Award for best advertising/merchandising of an import product line.
“We are looking to work with traditional distributors who want to take the next step in expanding their businesses into online marketplaces,” Medford said. “We also want to help manufacturers provide their distributors with tools that will make them successful online.”