APA Announces New Marketing Program for Members
Nov. 16, 2015—Automotive Parts Associates (APA) announced on Friday the implementation of a new and improved marketing program for APA members to offer to its repair shop customers. The program, Professionals’ Choice Auto Service Center, will launch in January 2016 and offer customers the opportunity to market shops in a professional way.
Professional’s Choice Auto Service Center program will include a nationwide warranty, roadside assistance and road hazard warranty. In addition, technicians can submit a claim to the APA and be reimbursed for each ASE test passed.
“We’re excited to provide this excellent benefit to the service technicians. Not only does it increase visibility through the distribution chain, but it allows us to be a part of their continued success” said Gary Martin, president and CEO of APA.
The In Shop Labor Program allows a shop to recoup its labor costs for any comebacks of cars that break down in the local geography of their shop.
“By offering this In Shop Labor Program to shop members, we are absolutely addressing a serious industry need,” said Paul Brokaw, director of program development with APA.
Every shop that becomes a Professionals’ Choice Auto Service Center will receive a marketing kits that includes outdoor and indoor signage, posters, flyers and other sales materials.