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SONIC Equipment Announces New Tool Brand

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Sept. 21, 2015—SONIC Equipment announced that it has expanded into the North American market with a new subsidiary, SONIC Tools.

SONIC Tools will service U.S. and Canadian automotive dealerships, independent service centers, competition and tuner shops, technicians and do-it-yourself automotive enthusiasts. The brand is the official hand tool of the Tudor United SportsCar Championship and Continental SportsCar Challenge and is also an official partner of the International Motor Sports Association (IMSA).

SONIC Tools offers a product portfolio of hand tools, toolboxes and storage systems as a solution for increased service operation efficiency. SONIC products are available for purchase online, through tool truck distribution with targeted territories,, and distributors across the country. IMSA attendees can purchase tools onsite. SONIC Tools is the only brand that offers a 24-hour replacement guarantee and a lifetime warranty on all tool and storage products.

“SONIC hand tools and storage systems are designed to increase efficiency at every level of the modern automotive service operation, from higher productivity to stronger talent retention,” said Colby McConnell, chief marketing officer for SONIC Tools. “As a leader in the hand tool and storage system industry in Europe, SONIC has built a strong reputation as the brand of choice among performance-focused automotive manufacturers, and we’re ready to prove to North American professional customers and consumers why our products should be in their workshop.”

SONIC Tools will be at the 2015 SEMA show, Nov. 3-6 at the Las Vegas Convention Center (Booth No. 16607), as well as the Performance Racing Industry (PRI) show, Dec. 10-13 in Indianapolis (Booth No. 7212).

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