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Mitchell 1’s Ben Johnson to Lead Industry Trends Session

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Feb. 10, 2017—Ben Johnson, director of product management for Mitchell 1, will present a session on industry trends, as well as moderate a panel discussion on emerging technologies, during the Equipment & Tool Institute’s ToolTech conference on April 26, 2017 in New Orleans.

The "Industry Trends" session is scheduled for 1 p.m. and the panel discussion will take place at 2:15 p.m.

In the “Industry Trends” session, Johnson will give an overview of the industry and speak on related topics as he explores the technologies being developed and released across the globe. He will cover current and future technologies that vehicle manufacturers are investing in, key drivers for those technologies, as well as which technologies are gaining the most traction.

Immediately following the session, Johnson will moderate a panel discussion, “The Effect of Emerging Technologies on the Aftermarket,” with representatives from diagnostic tool companies, national account service providers and independent service providers.

“I’m looking forward to presenting and participating in the conversation about trends and emerging technologies in the aftermarket during ToolTech,” said Johnson. “This is a hot topic in the industry right now when you look at how the business of servicing modern motor vehicles has changed dramatically in the last decade with the growing population of ‘connected’ vehicles. It’s going to be a lively discussion, with industry experts sharing their experience and insights from a variety of perspectives.”

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