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Jan. 29, 2018: This Week's Best Business-Building Articles

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Jan. 29, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.

 

2018 Digital Marketing Trends: What’s Next for Video Marketing — Alabama Media Group

The demand for video is higher than ever. In fact, 52 percent of marketing professionals across the globe feel that video is the type of content with the best ROI. With the younger demographic viewing video on a wider range of devices than ever before, 2018 will be an important year for brands to capitalize on video advertising to market their products and services.

 

How Customer Service Can Turn Angry Customers into Loyal Ones — Harvard Business Review

Do customers who had a positive interaction with a brand’s customer service representative value that brand more? Or in management parlance, when a brand provides better customer service, will customers reward that brand with greater loyalty or pay a price premium? Harvard Business Review looked into those questions.

 

10 Tax-Savings Hacks That Small Business Owners Often Miss — Entrepreneur

In a survey personal finance expert Garrett Gunderson conducted of his small business-owner clients, approximately 93 percent of them had overpaid over the past dozen years. It's important to know where you can save money in order to invest that money back into your business. Here are 10 tax savings to keep in mind for your business, as 2018 gets under way.

 

Should Your Brand Take a Political Stand? Your Liberal Customers Think So — Small Business Trends

A recent report from Sprout Social found that 61 percent of consumers think it’s important for brands to take a stand on social media. More specifically, 80 percent of liberals think it’s important for brands to take a stand on social media, compared to just 39 percent of conservatives.

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