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The Anatomy of an Effective Thank You Card

Order Reprints

In December, when Ratchet+Wrench spoke with Jon Bockman about the thank you cards his shop sends out to customers, he covered everything from what makes up the card to how to track the ROI.

But...what does the card actually look like? And what is everything that factors into the ROI?

Luckily, the owner of Bockman’s Auto Care has provided Ratchet+Wrench with examples of both. Here, you can download examples of his thank you cards, and here, you can download how he tracks a return on his investment.

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