Reporter's Blog

Extra insights and additional anecdotes from the Ratchet+Wrench editorial team

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Shop Views

Remodeling For a Complete Customer Pivot

Sept. 15, 2021
A series of strategic upgrades helped this shop create a post-COVID focus on a new customer base and boost revenue in the process.
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Inside the Consumer's Mind

It’s the Little Things That Will Set You Apart

Aug. 11, 2021
A few key tips to ensure that each of your customers has an efficient and positive appointment experience.
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Reporter's Blog

Building a More Diverse Repair Workforce

Aug. 9, 2021
The Advance Auto Parts Foundation is taking a grassroots approach to tackle the industry’s talent shortage and help new communities pursue careers in the automotive industry.
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Reporter's Blog

Etching Catalytic Converters: Does It Work?

Colorado is attempting a new way to deter catalytic converter thieves: chemically etched stickers.
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Inside the Consumer's Mind

Don’t Sell Your Shop Short

Aug. 4, 2021
Your team’s phone etiquette could be undercutting your marketing efforts and turning off potential customers.
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Home

The Specialty Market Holds Steady

July 29, 2021
After a year of unexpected growth, the future looks bright for the specialty equipment sector.
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Inside the Consumer's Mind

Why Should Customers Choose You?

July 28, 2021
Customers have many options for auto service. Take the right steps to ensure they choose your shop.
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Reporter's Blog

Leveling Up Customer Trust

Should every customer be treated the same? Mark Seawell, director of advisor training for RLO Training, doesn’t think so.
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Inside the Consumer's Mind

The Power of the First Impression

July 22, 2021
Leigh Anne Best, head of marketing for Mighty Auto Pro and a formal phone trainer for businesses across the country, shares her tips for making the most of every customer call...