Pep Boys Brings Joy to the Drive to the Holiday Season
Nov. 21, 2018—Pep Boys launched "The Amazing Shrinking Gift Kit" holiday campaign, to remind gift givers of the importance of vehicle preparedness and the appeal of practical gifts. Auto repairs can take away from the "Joy to the Drive" – the idea that with a well-prepared ride, there’s pleasure in the journey.
Meant to deliver the reminder in a fun way, the new Pep Boys "Amazing Shrinking Gift Kit' includes "Joy to the Drive" custom gift cards and boxes. The campaign prompts consumers to think about automotive products and services as gifts, which could include parts and accessories, as well as preventative maintenance and future car repairs. Recent consumer shopping studies suggest that gifts should be desirable, but recipients want to be able to use the gift.
Studies by the Auto Care Association continue to indicate that less than half of drivers perform vehicles’ scheduled maintenance, so it is important for motorists to prepare for unexpected car repairs and recognize the value of performing routine service. During the holidays, more people are on the road shopping and travelling so giving the “gift of service” can ensure the reliability of family and friends’ vehicles and keep them safe year-round.
The Pep Boys "Joy to the Drive" custom gift cards and boxes are available at any of its nearly 1,000 store locations across the U.S., where they can be redeemed on any retail or service transaction.