March 13, 2020—Pep Boys held its first Service specific strategy meeting in Orlando, Fla., to kick off its new vision and renewed brand promise with the company’s corporate and field leadership and vendor partners. The three-day event also provided valuable training for all attendees.
CEO – Service Brian Kaner announced that the Service business achieved record results in 2019, capitalizing on positive macro environment trends and significant fleet growth. In mid-2019, Icahn Automotive announced plans to create a stand-alone Service business to better capture the unique business opportunity that exists in the industry.
An Awards Night recognized the strongest performers across the company including technicians, customer service advisors, service managers and field leadership. Attendees were also rewarded for accomplishments during training with a variety of cash and prizes. The 2020 Pep Boys Service Strategy Meeting was supported by vendor partners, including sponsor Cooper Tire & Rubber Company.
As the Company approaches its 100-year anniversary in 2021, they are rolling out a new brand promise that will be launched later this month with the Company’s first television commercials in nearly ten years, as well as targeted regional marketing with a dedicated Hispanic plan. The brand promise will also guide how employees approach customer interaction.
The strategy builds on the multi-year Service expansion plan Icahn Automotive has been executing that included the acquisition of Pep Boys in addition to AAMCO, Precision Tune, and several regional automotive chains.
