ERM Advanced Telematics Targets Market in Latin America
Dec. 7, 2018—International automotive technology provider ERM Advanced Telematics, whose products have been installed in more than 5 million vehicles worldwide, is accelerating its penetration into the Latin American market with its offering for fleet management and solutions for Stolen Vehicle Recovery (SVR).
“The demand for telematics solutions in Latin America stems from the need for vehicle security and tracking systems, which provide immediate support in emergency cases - such as panic buttons for vehicle hijacks, tracking for recovery of stolen vehicles and voice options for further assistance," said Eitan Kirshenboim, cmo at ERM Telematics. “Many of the fleets in the region use basic fleet management tools, which limit their ability to monitor and improve the fleet performance in order to reduce costs."
ERM plans to take advantage of its network of business partnerships throughout the region. In parallel, the company is planning to strengthen its reach and to increase the penetration of its telematics and fleet management solutions, including the StarLink modular telematics product line as well as products like eSafe for driving behavior monitoring and eFuel, which is designed to provide alerts on fuel theft.
ERM is already active in a number of Latin American countries and is expected to utilize its teams, technology and know-how to customize the company’s products to meet the specific demands of the Latin American markets. This will enable ERM to offer dedicated and customized solutions to its local partners’ needs and allow the provision of various additional options such as white labeling products with the branding of the partner incorporated into the product.