Digital License Plates to Raise Funds for Breast Cancer
Jan. 9, 2019—Reviver Auto, creator of the Rplate, the world’s first digital license plate, and Susan G. Komen of Los Angeles County, today announced at the 2019 Consumer Electronics Show that they have partnered to create a Susan G. Komen-branded digital license plate that will help raise funds to support the organization’s mission of saving lives and ending breast cancer forever.
Susan G. Komen of Los Angeles County is the nation’s largest Susan G. Komen chapter and the only organization in LA dedicated to combating breast cancer on every front. The partnership will also enable the activation of digital Susan G. Komen logos for interested Rplate consumers who wish to contribute to, and display their support for, the organization.
“We are so proud that such a great organization, Susan G. Komen of Los Angeles County, is our very first official cause plate partner,” said Reviver Auto co-founder and chief executive officer, Neville Boston. “One of the key features of the Rplate is its ability to generate DMV-approved digital cause plates individually by consumers. Because it is digital, the Rplate is able to simplify the cause plate process for charitable organizations and the DMV alike - all while empowering consumers to more easily support their favorite organization.”
“Contributing to a connected community is a core part of Reviver Auto’s mission and we are very grateful to be able to help Susan G. Komen of LA County raise funds and awareness for breast health services and research.”
The Rplate transforms the 125-year old stamped metal license plate into a sleek, digital, high definition display that offers new efficiencies and benefits. The Rplate’s connected car platform will soon automate DMV renewals, replacing legacy stickers with digital decals, and add new levels of personalization to the license plate, including promoting charitable causes such as Susan G. Komen of Los Angeles County, passion for a sports team, or even a child’s academic/athletic achievements via DMV-approved personalized messages (such as “Support Our Troops”, “God Bless America”, “I’d Rather Be Running”).
The Rplate launched onto California roads in mid-2018 under pilot and anticipates expansion into new states in 2019. The use of digital license plates is fully authorized for Arizona; legislation has been passed in Texas and Florida, with Washington State passing legislation to conduct a digital license plate study.