Raybestos Updates Website to Showcase New Product

Order Reprints

Jan. 22, 2019—Raybestos updated its website to reflect the “Big Brake Thru” product line realignment recently introduced at the Automotive Aftermarket Products Expo, according to Kristin Grons, marketing manager for Brake Parts Inc. The updated website now features a “Product Families” tab that takes visitors to an overview of the new Element3, R-Line and Specialty product families.

Separate pages for each line deliver more detailed product information, including features and benefits, and show photos that illustrate the distinct packaging designed to help customers manage inventory and quickly select the right brake parts for each job.

“We had our customers in mind when we decided to realign our product offering into three distinct lines with easy-to-understand family packaging, all with no part number changes,” said Grons. “The enhanced Raybestos website lets them access information quickly and presents the three distinct Raybestos product families in a clean, streamlined format that is easy to navigate.”

The online product catalog has also been updated to reflect the new family groupings, including pad and rotor kits for top applications, allowing users to easily identify the best parts for their brake jobs. The catalog contains improved product attributes such as English and metric measurements for all dimensions and added resources for each product. Robust filtering options save time and help users find exactly what they need.

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