News

VIAIR Corporation R&R Marketing Consultants Partner

Order Reprints

March 1, 2019—VIAIR Corporation, manufacturers of air compressors and air accessories, announced today a new partnership with R&R Marketing Consultants Inc. (RRMCI) that will see the two brands work together in a number of national marketing and sales initiatives in the automotive aftermarket. 

“We are excited to partner with a great company like Viair,” said Chuck Lenhart, COO, RRMCI. “Their solid reputation for building quality products and forward thinking makes this an excellent fit for R&R. We very much look forward to a long and prosperous relationship with the Viair team.” 

VIAIR Corporation offers a comprehensive line of fractional horsepower DC oil-less air compressors and air accessories. Their products for the automotive aftermarket include portable tire inflators, onboard air systems, industrial grade compressors and air accessories. Accessories include air filters, air gauges, air hoses, tire inflation guns and hoses, a full line of DOT-approved Push-to-Connect fittings and electrical accessories. 

VIAIR compressors are found across industrial, medical and agriculture applications, as well as the automotive aftermarket, where VIAIR compressors have become the industry standard. Over 100 vehicles at the 2018 SEMA (Specialty Equipment Market Association) Show were equipped with VIAIR products. 

“We are excited to partner with such an outstanding group of people at R&R Marketing,” said Jose Castaneda, VP of Sales & Marketing, VIAIR Corporation. “Not only have they proven to be successful at helping us build new relationships across the country, but they also represent Viair in a manner that is consistent with our core values and conduct business with class and integrity. We are pleased to have them as an extension of our sales team as they cover key territories for us.”

With this new partnership, VIAIR Corporation joins a list of premier automotive aftermarket brands represented by R&R Marketing Consultants Inc. The Kansas City-based firm provides a variety of business services, including prospecting, market strategy & planning, sales calls and pipeline inventory management.

Related Articles

Kukui Corporation, Virtual Service Advisor Partner to Provide Marketing Insight

Brake Parts VP of Engineering, Development, R&D to Retire

R+W Interview Series: Brian Sump

You must login or register in order to post a comment.