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VIP Tires & Service Opens Mass. Store

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April 22, 2019—VIP Tires & Service announced that it is opening a new store in Framingham, Mass., making it the company’s fourth store in the Bay State, and its 59th in New England. VIP has 59 store locations: 19 in N.H., four in Mass., one in Vt., and 35 in Maine.

“For us, it’s all about finding the right opportunities—locations like Framingham where we can provide valuable auto repair and maintenance services to customers while growing our business,” said Tim Winkeler, president and chief operating officer, VIP Tires & Service. “Route 9 is one of the busiest roads in Massachusetts, and that means a lot of people with car care needs. With our roster of certified professionals, we look forward to helping the residents of Framingham, and the surrounding towns of Natick, Wayland, Ashland, Marlboro and Wellesley, take care of their cars for years to come.” 

The site has six on staff, including four technicians and two service advisors, and Mike Escola, will lead the VIP team at its new Framingham location. The company anticipates hiring two more technicians in the next few months. VIP also plans to host a community grand opening celebration in May and will launch a charitable initiative called Oil Changes for Education designed to raise money to benefit area schools. 

In early April, VIP began renovations on the 5,000-square-foot store it now leases. The new VIP store will feature six service bays and will have on-site tire storage space for 1500 tires, which is a 650 percent increase from the previous company, helping to reduce wait times and provide accessibility to a broad array of tire manufacturers and price points for its customers.

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