Enterprise Rolls Out Subscription Service

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April 25, 2019—The Verge reports that Enterprise Holdings plans to launch a car subscription service. 

Enterprise says customers would pay a monthly fee to choose from six different vehicle classes: full-size and premium sedans, small and mid-sized SUVs, and small and medium-sized trucks. In total, 20 makes and models would be available.

The Verge reports that a monthly fee has not been announced, nor did a spokesperson immediately respond to an email sent by the publication. 

However, it's been revealed that some of the features in the monthly fee include physical damage, liability coverage, maintenance, registration, roadside assistance, as well as Sirus radio. The program will be launched in the next few weeks.


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