When looking for ways to engage this powerful demographic, look outside of the industry for companies and people that have been successful at it. Jeff Butler, an author, speaker and consultant on millennials, shares a few examples that he believes have done an effective job of this.
Grant Cardone, author, sales trainer, speaker
Cardone uses video to show what he’s doing behind-the-scenes at his business. This makes the information entertaining and creates brand awareness and also builds trust with millennials through transparency.
The fast-food giant uses Snapchat to recruit new candidates, a technique that Butler says many companies are switching to for both marketing and recruiting purposes.
River Pools and Spas, backyard retailer and swimming pool builder
According to Butler, the company saved itself during the 2008 crash by writing informative blog articles. This helped engage millennials because this generation tends to do extensive online research.