Report: Consumer Behavior During Pandemic
April 2, 2020—IMR Inc. has published its latest insights on automotive parts and service consumer purchasing behavior during an economic downturn, according to a press release.
According to the release, the report focuses on how consumers changed their automotive maintenance behaviors in the recessionary market of 2009 in the U.S., compared to the prior non-recessionary years; a period of economic downturn akin to the current market state due to the global COVID-19 pandemic.
One aspect the report found was that during the 2009 economic crisis, 6.3 percent of parts were purchased online. In 2019 and now during the coronavirus pandemic, online as a method of purchasing parts has risen dramatically, now with 31 percent of parts being purchased online.
Read the full IMR Inc. report here.