April 3, 2020—When a culture movement occurs like the COVID-19 pandemic, it is important for brands to address the issue with a sense of tact, mindful marketing and empathy, according to a new report from Inc.
The first step for a brand to consider is what is currently running or in the pipeline, including pre-scheduled content that is set to launch soon. During this audit, consider the following:
- Determine what to pause right now
- Consider what to pivot or prioritize
Take a closer look at visuals as well to make sure they don't include crowds or promote touching. And finally, don't try to capitalize on the crisis, according to the report.
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