Auto Hospitality: Redefining Customer Service in the Automotive Industry

April 30, 2025
We’re not in the car repair business, we’re in the customer trust business.

What if your auto repair business ran like a luxury hotel, a retail store, and an elite service brand—all in one? What if your guests didn’t just get their car fixed, but were treated to an experience they couldn’t stop talking about?

That’s what we’ve built, and we call it auto hospitality—a fully operationalized, fully integrated customer experience model that delivers outrageous service at every touch point. From the first call to the follow-up callback, every step is designed for trust, transparency, and total customer confidence.

Let’s walk through what it looks like when a guest experiences auto hospitality:

It Starts With the Phone Call

From the moment we answer the phone, it’s on. The script is tight, the tone is upbeat, and the questions are purposeful. Within seconds, we’re building trust. We send them a virtual shop tour—a short video highlighting our clean, organized, beautiful facility, our people, our tools, and our difference. We book the appointment, confirm it, and get ready.

When We Open the Front Door is When it All Begins

Upon arrival, it’s important to understand that first impressions matter! When the customer drives up, we’re ready. There’s no wait time. A strong meet and greet kicks things off—smiles, eye contact, name introduction, and a walkaround with intake photos taken for quality assurance and future pre-booking references.

New Customer Introduction: The Real Shop Tour

This is the moment most shops skip—and the one that builds lifelong loyalty. We physically walk the guest through our facility, introducing them to our certified technicians, we show them the bays, each immaculate and well-stocked with big toolboxes, the speed rack for fast-turn inspections, and the presentation station. This station is where we display visuals with their vehicle and explain exactly what the inspection found. It’s like the Apple Store meets the service bay!

Comfort + Transparency = Trust

Once the guest returns to the front we offer a complimentary coffee, soda, or a cold beverage, and seat them in a clean and comfortable space. The advisor gets to work. Within 15 minutes, we’ve diagnosed the issue—or are well into our digital inspection, integrating visual inspection software and ChatGPT explanations to make the complex simple.

We then walk the customer out to their car at the presentation station and perform a live-presentation, showing them exactly what we found. This visual process is key to building trust and converting them into long-term customers.
The next step is to inquire if they need transportation while we are fixing their car. Do they need a ride? We’ve got them covered—free loaners, ride share service, or a shuttle. Their transportation needs are never their problem.

The Repair + Real-Time Updates

Throughout the repair, we keep the customer updated using whatever method they prefer—text, email, or call. Every update is human, personal, and value-driven. This is not automation for automation’s sake—it’s communication with care.

The Perfect Finish

Once the vehicle has been serviced or repaired, we conduct a thorough hand wash and vacuum to ensure it is pristine before parking it conveniently at the front for easy retrieval. 
We then carry out a detailed invoice review, carefully discussing each line item, the services performed, warranties, and their associated benefits. Most importantly, we facilitate pre-booking for any future services. Our goal is for the customer to leave satisfied, and often they are still smiling by the time they arrive home.

The Final Touch: Callbacks + Follow-Up

The next morning, our national call center reaches out to the customer with a simple mission: ensure complete satisfaction and remind them of their pre-booked appointment.
Then a final video goes out—personalized, branded, and focused on gratitude, value, and what’s next. This is what we call the key to key to callbacks model, perfected through years of testing and refining.

Auto Hospitality is the retail mindset the automotive industry has been missing. Don’t close on weekends because customers don’t stop needing auto repair and service. We don’t guess—we present, we educate, we connect. This is how you build a lifetime guest, not just a one-time customer. 

Want to scale? Want to retain? Want to dominate your market? Start with auto hospitality.

About the Author

Todd Hayes

Todd Hayes, the esteemed Chief Operating Officer (COO) of Adams Automotive "World Class Service," is a prominent figure in the automotive industry. His career, spanning over three decades, showcases him as an entrepreneur, business leader, and celebrated media personality, known for his dedication, innovation, and commitment to excellence.

Beginning in 1986 with Mobile Car Care, Todd's visionary spirit and strategic acumen led to rapid expansion across Texas. His partnership with Retail & Restaurant Growth Capital, L.P. (RRGC) and Cardinal Investment Co. marked a strategic evolution. In 2002, he founded RepairOne, turning it into a multi-million-dollar auto repair service center renowned for customer satisfaction and profitability, thanks to his insights and commitment.

In the media, Todd hosted the "Auto Show Special" on national radio in Houston, Texas, earning the Wheel Award from the Detroit Press Club Foundation. His roles include a newspaper columnist for the Houston Chronicle, President of the Texas Auto Writers Association, and creator of Test Drive TV for CBS and "Test Drive" for United Airlines, leaving a significant mark in media.

As COO of Adams Automotive, Todd's leadership is marked by revenue growth and commitment to superior service. His career reflects the power of innovation, dedication, and the pursuit of excellence, making him a revered figure in the automotive world.