Callahan: The ROI of Giving Back: Building Trust Beyond the Bay

Auto repair shops are more than just places where cars get fixed. We’re a part of the neighborhoods we serve, and how we show up for our community says just as much about us as how we show up for our clients. At Xpertech, I can honestly say some of our strongest connections and client loyalty haven’t come from a repair order; they’ve come from the way we engage with our community.

When a business invests in its community, people notice. It builds trust, visibility, and a sense of shared purpose. Clients don’t just see you as “the shop I take my car to.” They see you as a partner, a neighbor, and someone who cares about the same things they do. And let’s be honest—people want to support businesses that support them.

Over the years, our involvement has taken on many forms, including food drives for a local food pantry, annual blood drives at the shop, and fundraising efforts for causes like St. Jude, Dollars for Mammograms, and Spread Spencer’s Sparkle. Each of these efforts gave our team a chance to connect with the community in ways that go beyond oil changes and brake jobs. Some of the most rewarding moments have come from teaming up with other local businesses, like salons and spas or local coffee shops. Something as simple as teaming up for a Mother’s Day giveaway brought us closer—not just to our clients but also to another local entrepreneur trying to make a difference. And let’s not forget sports. Whether it’s supporting local youth leagues or celebrating our men’s senior softball team, showing up for the community is another way we give back and stay connected.

Choosing the Right Causes

There’s no one-size-fits-all approach to community involvement. Choose causes that align with your values and your team’s passions. Ask your team to choose a charity or cause and figure out a way for everyone to get involved. The support feels genuine when it’s something you believe in. And remember, engagement doesn’t have to mean writing the biggest check. Showing up, lending your space, or organizing a small drive can have an even bigger impact.

Here are some tips on how to make it work for your shop:

• Get your team involved. Let them help pick the causes. They’ll take more ownership and pride in the effort.
• Promote the event. Use your newsletter, social media, and even waiting room conversations to spread the word.
• Show up. Don’t just sponsor, participate. Be there. Shake hands, cheer, and volunteer.
• Measure impact. It’s not just about dollars raised. Look at the connections you’ve built, the clients who mention it, and the morale boost for your team.

At the end of the day, community engagement isn’t about gimmicks or marketing stunts. It’s about being present, being supportive, and being part of something bigger than your own business. The payoff goes far beyond the bottom line.

Because here’s the truth: When you invest in your community, you’re not just helping others—you’re fueling your business, your team, and yourself.

After two years, this is my final column. Thank you SO much for reading each month and providing me with feedback. I’ve gotten to meet so many of you over the last couple of years and I hope to meet more in the future.