The technician shortage isn't just a pipeline problem—it's a workplace challenge. While more students are pursuing skilled trades than in recent years, many independent shops are still struggling to hire and keep young technicians. Drawing on findings from the latest technician supply and demand report from TechForce Foundation, Jennifer Maher explains why Gen Z is rethinking traditional career paths, what today's technicians expect from employers, and how mentorship, career development, communication, and culture can become a shop's greatest competitive advantage. For shop owners looking to build a stronger workforce for the future, this conversation offers both a reality check and a roadmap forward.

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