Podcast: From Matchbox Cars to Million-Dollar Shop: Charlie Zlatkos' American Dream

Charlie Zlatkos, owner of Pleasant Care Car, immigrated to the U.S. at 17. He talks about growing his vocabulary from four English words to opening and running a multi-million-dollar a year shop.
July 16, 2025
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Charlie Zlatkos, owner of Pleasant Care Car, immigrated to the U.S. at 17. He talks about growing his vocabulary from four English words to opening and running a multi-million-dollar a year shop.

Zlatkos also talks about being mentored by Todd Hyes of Auto Shop Answers and how his perspective on entrepreneurship was changed. 

Lastly, he tells the story of a 13-year-old boy on a bicycle who stopped by his shop, and how that encounter changed both of their lives.

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About the Author

Chris Jones
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Chris Jones

Group Editorial Director

Chris Jones is group editorial director for the Vehicle Service & Repair Group at EndeavorB2B.

A multiple-award-winning editor and journalist, and a certified project manager, he provides editorial leadership for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.

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