Dec. 4, 2014—Robert Bosch LLC has announced that it will introduce a new advertising campaign featuring its premium Bosch ICON Wiper Blade with ClearMax 365.
Scheduled to run from the fourth quarter of 2014 through the first quarter of 2015, the new campaign aims to draw attention to the importance of visibility in safe driving.
Elements of the new campaign include:
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The new 30-second TV spot airing on top-rated national cable TV networks
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A national radio schedule supported by weather and traffic sponsorships to drive consumers to retail locations with a combination of pre-recorded spots and live reads
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Strategic regional TV and radio in key markets to supplement national media
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A digital mobile campaign in support of retail promotions
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Social media engagement and targeting
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In-store point-of-sale promotional materials
