Jan. 16, 2015—AutoAlert Inc., a data mining, lead generation and sales opportunity provider, announced on Friday the addition of two vice presidents to steward a multi-million-dollar investment in its software tools and dealership performance-enhancing services.
Joining AutoAlert are Tony Rhoades as vice president of product, and James Burton as vice president of portfolio management. Rhoades is the former executive director of information and consumer strategy for the Gunn Automotive Group. Burton is a former Fortune 500 executive and dealer with operational expertise from publicly held CarMax Auto Superstores, privately held independents, and AutoTrader.com's Trade-In Marketplace.
A former member of the U.S. Air Force Space Command, Rhoades spent the last 16 years delivering results in various automotive retail sales, finance, technology, and e-commerce roles, the majority of which with Gunn Automotive Group dealerships.
Burton will lead a newly created portfolio management team, where he will focus entirely on the performance and retention of existing AutoAlert clients.
"The addition of Tony and James will ultimately drive improved performance and profit for AutoAlert dealers," AutoAlert CEO Brian Skutta said in a release. "Their industry knowledge, hands-on approach, and passion for our industry will drive continued innovation for our product set and utilization across our dealer base. We could not be more excited to have them on the team."
