Numbers: Location, Location, Location

Aug. 18, 2022

A look at the four major geographic locations of shops and how their revenue, ARO, and car counts compare. 

While the money is in the South and West, the largest concentration of shops is in the Midwest and Northeast.

Where Owners Set Up Shop 

Midwest: 30%

Northeast: 28%

South: 19%

West: 23% 

Midwest (IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI) 

  • Annual Revenue over $1 million: 47%
  • Average Repair Order Above $400: 69%
  • Car count above 250: 19%

Northeast (CT, DC, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV) 

  • Annual Revenue over $1 million: 47%
  • Average Repair Order Above $400: 64%
  • Car count above 250: 16%

South (AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX) 

  • Annual Revenue over $1 million: 51%
  • Average Repair Order Above $400: 75%
  • Car count above 250: 29%

West (AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY) 

  • Annual Revenue over $1 million: 55%
  • Average Repair Order Above $400: 81%
  • Car count above 250: 27%
About the Author

Chris Jones | Editor

Chris Jones is the editor of Ratchet+Wrench magazine and host of its companion podcast, Ratchet+Wrench Radio, a weekly show featuring automotive professionals across the auto care landscape.

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