Autoshop Solutions has announced a partnership with Shop Boss, according to a press release.

The partnership allows functions from both platforms to work together to provide more insight into a shop’s performance. Autoshops Solutions’ ROI integration tool is able to pull data from Shop Boss SMS to compare marketing information with Shop Boss SMS repair orders.

Autoshop Solutions’ new feature and its integration with Shop Boss aims to show users their return on investment in marketing by gathering data on where business originated, and how it relates to their customer base.

Other features offered by the ROI tool include recording data on customers who found a shop online up to the point they become a customer at the shop, as well as total calls, new customers, and marketing revenue by medium and source.

“Through this partnership, we can present our customers with the next tier of data available to aid them in assessing their business growth and determining their future direction,” said Autoshop Solutions Vice President of Revenue Tony Mercury.