Repairify Announces New Chief Executive Officer, Chief Transformation Officer

Repairify has named a new chief executive officer and chief transformation officer in a recent press release.

Taking the role of CEO will be Srisu Subrahmanyam, who most recently served as executive vice president of operations and president of services and international markets at OPENLANE: a company specializing in digital, B2B, and B2B2C used vehicle marketplaces.

With OPENLANE, Subrahmanyam focused on achieving growth through implementation of technology and automation, and led the digital transformation of OPENLANE after the sale of ADESA US to Carvana.

Additionally, Keith Crerar is joining Repairify as its chief transformation officer. He also comes from OPENLANE, where he held the role of global senior vice president & head of service operations. During his time there, Crerar led efforts to optimize global efficiency and customer satisfaction by adapting digital strategies to evolving market needs.

“Srisu and Keith both have notable track records growing companies in the automotive industry,” said John Lindle, Repairify executive chairman. “Their experience in digital transformation and ability to increase market penetration while maintaining focus on operational excellence will make them key contributors to the future success of Repairify.”