Mitchell 1 Outlines Product Showcases Planned for AAPEX and SEMA Show

Mitchell 1 is set to debut new products at the SEMA and AAPEX shows, including a new estimating platform, multi-point inspection tools, and enhanced marketing features, with special discounts and a raffle for participants.
Oct. 23, 2025
2 min read

Mitchell 1 has outlined plans to showcase upcoming product releases at the upcoming AAPEX and SEMA shows in Las Vegas, Nevada, next month.

As shared in a recent press release, the product showcases will be happening at the SEMA Show, Nov. 4-7, at the Las Vegas Convention Center, Booth #11239—North Hall/Business Services; and at AAPEX, Nov. 4-6, at the Venetian Convention & Expo Center, Booth #A1044—Level 2/Business Services.

Shop Management: Manager SE

A new platform is being rolled out for estimating, which will generate job quotes based on millions of vehicle-specific parts and labor data points. Additionally, a multi-point inspection tool intended for mobile vehicle inspections will be integrated with the Job View interface. It’s an optional tool that will connect inspections, estimates, and approvals in one place.

Repair Information: ProDemand

A new feature within the 1Search Plus dashboard will automatically suggest correct industry terms to help technicians and service writers avoid entering typos or extra characters in the search bar.

Shop Marketing: SocialCRM + LocalSearch

Planned to launch soon on LocalSearch services, the Book it Now feature will enable customers to instantly book online with real-time availability. The feature will build on the existing Online Appointments feature in Manager SE.

Additionally, the new Review Insights tool will generate insights from customer reviews across multiple review platforms, including Google, Facebook, and SureCritic.

All product demonstration participants at the Mitchell 1 SEMA Show booth will be entered into a raffle for a chance to win a Snap-on 55” Classic Series Roll Cab Toolbox. Mitchell 1 is also offering a special discount on all products purchased during the SEMA Show and AAPEX.

“We’re excited to showcase the next evolution of Mitchell 1’s technology at SEMA and AAPEX, particularly the debut of a ground-breaking feature that will deliver the fastest, most accurate estimating experience in shop management,” said Nick DiVerde, senior director of product management for Mitchell 1.

Sign up for our eNewsletters
Get the latest news and updates