Mitchell 1 Integrates Google Business Profiles with "Book it Now"

Mitchell 1's new 'SocialCRM Book it Now' allows auto repair shops to enable customers to book appointments directly through their Google Business Profile, integrating with Manager SE for real-time scheduling.
March 20, 2026

Mitchell 1 has launched “SocialCRM Book it Now,” an appointment scheduling product within its shop marketing service that enables vehicle owners to book appointments directly through an auto repair shop’s Google Business Profile.

As shared in a recent press release, the new product integrates with Mitchell 1’s Manager SE shop management system. It provides real-time availability and automatically syncs with both the shop’s Google and Manager SE calendars. Shops can also customize their appointment request page to reflect their brand identity and view scheduled appointments on mobile devices.

Connected shops will feature a new appointment link on their Google Business Profile. Prospects or customers can select the services they need, select a date and time, and add the appointment to their Google calendars.

“We’re making it easier than ever for shops to turn online searches into confirmed appointments with Book it Now,” said Marcus Mackell, director of SocialCRM services at Mitchell 1. “It helps shops connect with customers at the moment they’re ready to book, driving more leads, appointments and sales while creating a smooth, hassle-free experience.”

Sign up for our eNewsletters
Get the latest news and updates