Mitchell 1 has announced a new set of tools to help shops manage their online presence with the release of the Google Optimization Suite, according to a press release.

The new feature will be part of SocialCRM's LocalSearch marketing software and aims to simplify the process of managing and responding to customer reviews and feedback online.

Users can use the Suite to identify and share authentic customer reviews, validated by SureCritic. They are also able to encourage recent customers to leave reviews via automated, personalized text messages. The Suite provides a variety of automated responses for different kinds of Google and SureCritic reviews that customers may leave.

The Campaigns feature of the Suite automatically boosts and shares positive feedback, announcements, and promotions through Google business profiles. Also offered is Google ReScore, which locates negative reviews and seeks for an update from the customer following the issue’s resolution to help maintain a positive reputation.

“We understand that managing customer reviews and online marketing efforts can be extremely time-consuming and challenging for busy shop owners,” said SocialCRM Director Marcus Mackell. “The good news is that the Google Optimization Suite streamlines and simplifies the entire process, taking the burden off shop owners’ shoulders.”