GreatWater 360 Auto Care Continues Midwest Expansion, Acquiring Holly Tire & Auto Service

GreatWater 360 Auto Care has acquired Holly Tire & Auto Service, a family-owned auto repair shop in Holly, Michigan, continuing its growth across the Midwest.

Founded in 1991, Holly Tire & Auto Service has built a strong reputation in the community for honest, high-quality automotive repair and tire service. Its commitment to transparency—clear communication, upfront approvals, and no surprises—has made it a trusted partner for drivers throughout the surrounding area.

“We’re always looking for shops that put the customer experience at the center of everything they do,” said Scott Anderson, President & COO of GreatWater 360 Auto Care. “Holly Tire & Auto has built its reputation on transparency, communication, and doing the right thing for the customer. From the beginning, it was clear that Allan and his team shared our values, and the process of working together reflected that alignment.”

Holly Tire & Auto Service will continue operating under its existing name with its current team in place. As part of the GreatWater network, the shop will gain access to expanded training programs, operational support, and resources designed to enhance both the employee and customer experience.

"As a single-location shop owner, there are a lot of challenges, and I had been thinking about what the future should look like," said Allan Fee, former owner of Holly Tire & Auto Service. "I already knew GreatWater had a strong reputation, and after seeing a friend go through the process with them, I felt confident taking that step myself. What mattered most was taking care of my team, protecting the reputation we built, and maintaining continuity for our customers. GreatWater delivered on all of that.

Honestly, my biggest concern was how my team would react, but the process couldn’t have gone better. The team at GreatWater are just real, down-to-earth folks who made everyone feel comfortable from day one."

GreatWater’s growth strategy focuses on partnering with shops that align with its values, strengthen its presence in established markets, and fit within its operating model—building on what already makes those businesses successful.

As the company continues to grow, more shop owners are seeking a transition partner that prioritizes their team, customers, and long-term legacy. GreatWater’s approach provides both a practical and personal path forward, ensuring that the businesses owners have built, and the people behind them, continue to thrive for years to come.