Attendees at the 2026 SEMA Show, held Nov. 3-6 in Las Vegas, can develop new skills, connect with industry leaders, and gain practical insights to help grow their businesses through this year’s SEMA Education Program, as shared in a recent press release.

More than 90 sessions will take place Tuesday, Nov. 3, through Thursday, Nov. 5, covering key topics and trends impacting professionals across the automotive and powersports industries.

Sessions will cover business, technical, and industry-specific subjects, including leadership, emerging technologies, off-road, powersports, and career development. The Off-Road Business Association will present Driving Change: Women Shaping the Future of Off-Road, bringing together female leaders to discuss leadership, innovation, mentorship, and opportunities ahead. In the Emerging and Executive Leadership track, Dale Carnegie sessions will cover practical listening and leadership skills, along with how leaders can use AI while maintaining trust and engagement.

Most sessions are first come, first served and free of charge. Attendees can build a customized schedule and register for paid sessions through the Show Planner tool. 

“Time away from your business must deliver real value,” said SEMA Vice
President of Events Tom Gattuso. “The SEMA Show Education Program gives attendees practical insights and strategies they can apply immediately to make smarter decisions about where to invest and how to grow. SEMA Education, combined with the opportunity to discover products and connect with suppliers, makes the Show an essential business- planning tool.”