Overdryve, a marketing management company specializing in the automotive aftermarket, announces Overdryve.ai CRM+ Marketing Intelligence at AAPEX 2026, introducing a new approach to customer relationship management for independent auto repair shops.

Built on more than 15 years of automotive marketing experience, Overdryve.ai combines traditional CRM capabilities with artificial intelligence, predictive analytics, and advanced customer acquisition tools to help shops increase car count, drive revenue, and make smarter marketing decisions.

“We were born as a traditional marketing agency with one mission: take marketing off shop owners’ plates and give them back their time,” said Mike DelaCruz, Founder and CEO of Overdryve. “Marketing management is still a huge part of who we are, and that’s not changing. But AI gives us an opportunity to take everything we’ve learned and change how shops understand their customers, measure performance, and grow their businesses.”

Staying Ahead of the Numbers

Overdryve.ai monitors revenue, car count, and average repair order against established goals, projecting where a shop is likely to finish the month. Halfway through the month, shop owners are automatically notified whether they’re on pace or falling behind.

“Shop owners are busy running their businesses, and sometimes they don’t realize they’ve missed their goals until the month is over,” DelaCruz explained. “By the time they review the numbers, develop a strategy, and launch a campaign, they could already be five business days into the next month. That’s valuable time lost.”

“With Overdryve.ai, we’ve changed that. Our AI-powered marketing assistant, Layla, helps identify the right campaigns to get shops back on track before the month ends. It’s about staying ahead of the numbers instead of chasing them, and giving shop owners time to influence the outcome.”

Smarter Marketing. More Customers.

Overdryve.ai uses artificial intelligence to analyze customer behavior and deliver more relevant, personalized email and SMS communications designed to improve engagement and increase customer visits.

The platform goes beyond customer retention, helping shops identify and target prospective customers based on vehicle make, model, household income, and other demographics through personalized email campaigns designed to attract new customers.

“Customer retention is incredibly important, but so is finding new customers,” DelaCruz added. “With Overdryve.ai, we’re bringing both together. It’s about understanding your existing customers, identifying new opportunities in your market, and sending the right message to the right person at the right time. Ultimately, our goal is to help shops attract more vehicles and build relationships that last a lifetime.”

The Next Generation of Automotive CRM

“We see a tremendous opportunity to take CRM technology to the next level,” said DelaCruz. “It’s about giving shop owners more than just the ability to communicate with customers. It’s about understanding their business, anticipating what’s ahead, and making smarter marketing decisions that drive real results. That’s the vision behind CRM+ Marketing Intelligence.”

About Overdryve

Overdryve is an automotive marketing management company helping independent repair shops grow through strategic marketing, technology, and data-driven decision-making. Its next-generation platform, Overdryve.ai, combines CRM, AI-powered marketing, predictive intelligence, and customer acquisition into one solution.

Learn more: https://getoverdryve.ai