Much like Chick-fil-A, Coca-Cola, and GEICO, your brand needs to be recognizable to the people you serve. Aaron Stokes talks about how shop owners can build their brand, develop their voice, and attract more customers in this week's episode of Ratchet+Wrench Radio.

How to decline with consideration and tact to maintain healthy boundaries in the shop.

Visionary leaders build for tomorrow today.

The 10-bay, 5,000-square-foot shop uses familiar architecture to match the landscape of its surrounding area. 

Six keys to getting the most out of your customer management system.

Aaron Stokes tells shop owners why they need to define their market, and not let the market define their shops.

Finding EV training for your techs may not be easy, but doing so can open up a world of opportunity for your shop. 

How to find a way to say ‘yes’ to unscheduled customer appointments.

Have you thought about the retirement benefits you'll provide for your employees? If not, here are two easy retirement accounts to consider.

Many service advisors struggle getting customers to commit to sales. Asking a few simple questions could go a long way in upping your closing ratio. 

Service provides convenient, cost-effective alternative to traditional shuttles.

Options for your customer to keep up with their repairs and maintenance.

Preventative maintenance services can be low-investment and profitable for shops—but are often overlooked. Why? 

Has your shop hit a wall? Try getting back to the basics.

Earn trust by setting up customers with spark plugs that provide successful ignition in a GDI engine without getting fuel washed.

Identify the differences between filters that offer varying levels of protection and performance.

Help technicians increase their skills diagnosing, servicing and repairing today’s high-tech vehicles.

Duralast Brakes⁠—OE or better quality, coverage, and profitability.

Perform extensive vehicle diagnostics with Autel.

TRUE BRAND Engine Clean Plus quickly dissolves oil sludge, gums, and varnish.

The new BendPak lift system helps service a large range of vehicles.

Shop owners Erich and Lauralee Schmidt place emphasis on creating a thriving workplace culture for team members.