How can you approach the sensitive topic of price without making customers feel vulnerable, overwhelmed, or taken advantage of? Dwayne Myers of Dynamic Automotive explains.
Plenty of repair customers settle for a below-average shop experience. How can shops stand out from the crowd and win them over? Aaron Stokes explains.
From make and model to driving habits, Ratchet+Wrench's new video series looks at the demographics and past experiences that impact the repair shop customer journey.
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