Have you met your average customer?

Precision Auto Repair & Sales created a radio show to promote their business and better understand what customers are looking for.

For Aaron Stokes' monthly contribution to Ratchet+Wrench Radio, he discusses everything to consider when selecting your right-hand man, whether that be promoting someone within the company or hiring from the outside. By following his steps, you can find the perfect manager that will facilitate your vision as leader of the shop.

Pay-per-click ad campaigns are nuanced, and the advertisements’ quality scores have a big impact on the effectiveness of the campaign. Here are four things to keep in mind for your digital advertisements.

Implementation, and simply getting things done, has been the theme of Judi Haglin's success as an owner, consultant and ambassador for the industry. Here's how Haglin, the 2018 Ratchet+Wrench All-Star Award winner in the Executive category, built her operation alongside her husband, Dana.

"Trusting your gut" isn’t simply responding to the feeling in your stomach, or relying on some mystical force—it’s taking into account your past experiences and the lessons you’ve learned to make future decisions.

Talent. Determination. Goodwill. Passion. These are the attributes that define the industry’s finest—and they’re what we look to honor each year with our annual Ratchet+Wrench All-Star Awards. Here are five unique, innovative professionals pushing the automotive repair industry forward.

From cleaning and reorganizing the shop to training your technicians, there’s a multitude of ways your staff can keep productive during slow days.

Digital inspections can streamline the courtesy inspection process and lead to improved efficiency and ARO—but how do you make a seamless transition into using the software? Dan Garlock, owner of Silver Lake Auto and Tire, is here to lay out everything you need to consider, from choosing the right software to making it part of the repair process to achieving a return on investment.