Ratchet+Wrench
  • Magazine
  • Subscribe
  • Advertise
  • RW Management Conference
  • All-Star Award
  • Running a Shop
  • Shop Life
  • News
  • Multimedia
  • Jobs
  • Running a Shop
    Sales+MarketingEducation+TrainingCustomer ServiceLeadershipHuman ResourcesTechnologyTools and EquipmentFinanceOperationsLaw
    Shop Life
    Shop ProfilesShop ViewColumnists
    News
    Latest NewsResearch+Reports
    Multimedia
    WebinarsVideosPodcasts
    Jobs
    RW Management Conference
    All-Star Award
    OEM Dealer Directory
    About Us
    AdvertiseContact UsSubscribeIn PrintDigital EditionPrivacy PolicyTerms & Conditions
    https://www.facebook.com/RatchetAndWrench
    https://twitter.com/ratchetnwrench
    https://www.instagram.com/ratchetandwrench/
    https://www.linkedin.com/groups/4447458/profile
    1. Topics
    2. Reporter's Blog

    Get to Know Your Market

    April 10, 2018
    Automotive Training Institute coaches Don Wafler and Mike Warren presented on better understanding your market at the 2018 ATI SuperConference. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.
    Travis Bean

    "Do you own your neighborhood?"

    That's the question Automotive Training Institute coaches Don Wafler and Mike Warren asked shop owners at the 2018 ATI SuperConference a few weeks ago during a presentation on better understanding your market. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.

    1. Survey the Neighborhood

    Don't be afraid to walk into your local coffee shop or gas station and ask someone at the store who would they refer to in the local area for car care. Find out if they are recommending other companies and why, then try to cater to those needs.

    2. Connect with Other Businesses

    Join your local chamber of commerce and look into sponsoring events. By attending meet-and-greets and ribbon-cutting ceremonies and volunteering at food pantries, libraries and animal shelters, you'll start to discover which businesses are having the biggest impact on the community and how you can join in.

    3. Connect with Local Government/Organizations

    Establish relationships with local economic development and regional trade organizations. This not only contributes to future economic growth of your community, but also provides an opportunity for your company to gain exposure. Look into establishing relationships with nonprofit organizations that align with your shop's mission statement.

    4. Plan a Community Event

    Give yourself time to plan out an event that will inspire your community to check out your shop and its mission. Conduct research, create an event design, find a site, arrange for food, decor and entertainment, and provide transportaiton to event. Then advertise the event with invitations and social media.

    Continue Reading

    Making an Impact for the REPAIR Act

    Camp DRIVE: ‘I Wanna Do This When I Grow Up’

    Sponsored Recommendations

    How To Boost Your Shop’s Tire Revenue By 20%

    Don’t Let Slow Parts Procurement Hurt Your Bottom Line

    Overcoming the 3 Largest Issues Related to Parts Ordering

    Vehicle Inspection Checklist For Auto Shops

    Latest in Reporter's Blog

    DSC06841-Enhanced-copy777
    Shop Views

    Remodeling For a Complete Customer Pivot

    Claire Peterson
    Sept. 15, 2021
    rsz_electric-car-1458836_1280
    Reporter's Blog

    Can the Repair Industry Wait on EV Prep?

    Paul Hodowanic
    Aug. 18, 2021
    InteractingProperlywithCustomer
    Inside the Consumer's Mind

    It’s the Little Things That Will Set You Apart

    Claire Peterson
    Aug. 11, 2021

    Most Read

    Podcast: Marketing is About Getting More Customers | Ryan Burton

    LIQUI MOLY USA Partners with YouTubers Autotopia LA

    Podcast: Is Your Bottom Line an Afterthought? | Murray Voth

    Sponsored

    Auto Shop Orders 20% More Parts With PartsTech

    Vehicle Inspection Checklist For Auto Shops

    6 Reasons Why A Digital Vehicle Inspection Is A Must-Have

    Ratchet+Wrench
    https://www.facebook.com/RatchetAndWrench
    https://twitter.com/ratchetnwrench
    https://www.instagram.com/ratchetandwrench/
    https://www.linkedin.com/groups/4447458/profile
    • Contact Us
    • Advertise
    • Do Not Sell or Share
    • Privacy Policy
    • Terms & Conditions
    © 2023 Endeavor Business Media, LLC. All rights reserved.
    Endeavor Business Media Logo