Like the auto industry, the marketing landscape has changed significantly in the last decade. Today, advertising tools delve deep into data and analytics that previous generations of automotive shop owners and operators only dreamed of. So not only do you have more promotional tools available to you—loyalty programs, mobile, new social media platforms, search engine marketing, SEO, owned media, earned media—you have more resources to evaluate how well they’re working.

So with all of these tools available, the question is: do you know your marketing budget’s Return on Investment (ROI)? And is it money well spent? For many the answer might be no. You have a shop to run and it’s easy for marketing to be put on the back burner, but you could be missing out on major benefits. But by working with a trusted partner like Valvoline, there is a lot to gain.

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