From tracking declined services to asking customers how they prefer to be contacted, Keith Mait, Senior Vice President and Auto Leader at Synchrony, outlines practical steps shops can take right now to turn one-time transactions into lasting relationships. He explains why loyalty isn’t a program—it’s a discipline—and how shops that stay connected between visits with timely, relevant communication will win in an increasingly competitive market.
About the Author
Christine Schaffran
Editor-in-Chief
Christine Schaffran is the Editor-in-Chief for Ratchet+Wrench magazine at Endeavor B2B. She is an award-winning journalist, having covered both commercial and industry magazines and newspapers during her career. She previously served as Editor-in-Chief for another publisher for 17 years prior to joining Endeavor. When she's not spending time with her husband and son, you'll find her in the kitchen experimenting with new recipes and delicious dishes to try.
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