In this episode, Lauralee Schmidt of Schmidt Auto Care in Springboro, Ohio, discusses her approach to customer appreciation marketing. She also talks about ideas that have worked, ones that haven't, lessons learned, and why shops need a marketing budget.
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Chris Jones is group editorial director for the Vehicle Service & Repair Group at EndeavorB2B.
A multiple-award-winning editor and journalist, and a certified project manager, he provides editorial leadership for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.
