Kelley Blue Book: New-Vehicle Sales to Rise 2.2 Percent on Black Friday Deals

Nov. 26, 2014

Nov. 26, 2014—New-vehicle sales are expected to increase 2.2 percent year-over-year to a total of 1.27 million units, resulting in an estimated 16.8 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book.

"Black Friday vehicle deals should have a large impact on sales and make the final weekend of the month a busy one for car buying," Alec Gutierrez, senior analyst for Kelley Blue Book, said in a release.  "Shoppers continue to return to the dealership as economic conditions remain favorable, with the unemployment rate at its lowest in six years and with consumer confidence nearing pre-recession levels."

Key Highlights for Estimated November 2014 Sales Forecast:

  • In November 2014, new light-vehicle sales, including fleet, are expected to hit 1,270,000 units, up 2.2 percent from November 2013, and down 0.6 percent from October 2014.

  • The seasonally adjusted annual rate (SAAR) for November 2014 is estimated to be 16.8 million, up from 16.2 million in November 2013, and up from 16.3 million in October 2014.

  • Retail sales are expected to account for 85 percent of volume in November 2014, down from 86 percent in November 2013.

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