The Institute for Automotive Business Excellence has announced plans for this year’s Marketing for Auto Repair Shop (MARS) Conference in a recent press release.

Registration for the MARS Conference, taking place March 21-23 in Ogden, Utah, is now open. In its third run, the conference will provide shop owners with an understanding of marketing that will help boost sales, car count, and average repair orders.

The event will help business owners understand how to create impactful marketing strategies that resonate with customers and how to avoid scripted, sales-driven, and self-centered advertising.

Attendees will hear from experts in social media, website design, SEO/SEM, CRM, and more, before engaging with them in business and marketing strategy breakout sessions on the event’s final day.

Those interested in attending the event may learn more and register online here.