Tekmetric Announces Tektonic 2026 Keynote Lineup

Tekmetric will host Tektonic 2026, an open, industry-wide conference designed to help auto repair shops operate smarter, lead stronger teams, and drive measurable growth. The event takes place April 9-11 at the Marriott Marquis Houston and is expected to bring together more than 1,000 shop owners, managers, service advisors, and technicians from across the industry.

Built for every role inside the shop, Tektonic combines practical, peer-led playbooks with hands-on training and high-level strategy—all grounded in the real-world realities shop operators face every day.

"It’s harder than it’s ever been to run a shop," said Sunil Patel, CEO of Tekmetric. "Vehicles are more complex. Customers expect more. The operational pressure never really lets up. Through our work with shops across the country, we see it every day. Tektonic is about bringing the industry together—owners, advisors, technicians, coaches, and partners—so we can build better systems, stronger teams, and businesses that are sustainable, not just surviving."

Serving nearly 14,000 shops across the country gives Tekmetric a unique vantage point into the challenges and growth strategies emerging across the industry—a perspective that helps shape Tektonic’s practical, operator-focused agenda.

Tektonic translates that industry-wide perspective into a structured, role-based experience designed around how shops actually operate. The program includes 75 breakout sessions across role-based tracks, allowing attendees to customize their learning based on experience level and day-to-day responsibilities.

While Tektonic includes ~20 dedicated Tekmetric training sessions, the majority of content focuses on broader industry topics—including shop operations, leadership, profitability, customer experience, and emerging technology—regardless of auto repair platform.

Tektonic 2026 features a diverse keynote lineup, including:

• Codie Sanchez, CEO of Contrarian Thinking
• Mike Michalowicz, author of Profit First
• Sebastian Jimenez, CEO of Rilla
• General Robert B. Neller, 37th Commandant of the U.S. Marine Corps

Sessions will address leadership under pressure, profitability frameworks, AI and frontline performance, operational discipline, and the mindset required to build resilient, high-performing teams.

Tektonic will also host a main-stage Coaching Showdown Panel moderated by Mike Allen (host of Confessions of a Shop Owner podcast), bringing together leaders from several of the industry’s most influential coaching groups for a candid, fast-paced discussion.

Participating groups include Shop Fix Academy, Autoshop Answers, Shop Owner Coach, Auto Ignite Management, Elite Worldwide, Limitless Leadership, The Institute for Automotive Business Excellence, and ATI.

The session will explore real-world shop challenges, compare differing growth philosophies, and give attendees direct access to the perspectives shaping today’s auto repair landscape.

Other programming highlights include:

• Owner growth and leadership tracks
• Service advisor and performance communication training
• Technician-focused sessions covering EV service, ADAS calibration, direct injection systems, and new refrigerants
• Emerging technology and AI applications in auto repair
• An expanded expo hall featuring industry tools, technology, and service partners
• Industry Appreciation Party and Awards Dinner with live music from The Spazmatics

Tektonic is open to the full auto repair ecosystem, including shop owners, managers, service advisors, technicians, and industry vendors. The event is structured so entire teams can attend and learn in parallel, returning to their shops aligned and equipped to execute. 

The event will take place April 9-11, 2026, at the Marriott Marquis Houston in Houston, Texas. Standard registration is open through March 31, 2026, for $1,499, with April pricing at $1,999. Tickets include breakfast, lunch, and refreshments during conference days, plus select evening events with food and beverages. To learn more or register, visit: www.tekmetric.com/tektonic.