The Auto Care Association has opened registration for the “2026 Fast Track Education Series Webinar - AEO For Automotive Marketers: How to Stay Visible When AI Owns the First Click,” as shared in a recent press release.

The Sept. 24 webinar, hosted by the Automotive Communications Council, will walk through EndeavorB2B's Answer Engine Optimization blueprint, delving into a practical approach to automotive marketers showing up as the trusted answer inside AI driven discovery, not just another link in the results.

The discussion will be moderated by Chris Messer, ACC council member and executive vice president, transportation, EndeavorB2B. Featured speakers will include Erin Hallstrom, director, content operations and visibility, EndeavorB2B; Paul Mattioli, executive vice president, Endeavor Business Intelligence; and Abby White, vice president, content, content studio, EndeavorB2B.

Discussion topics will include:

• AEO 101 for automotive marketers: understanding answer engine optimization, how it differs from traditional SEO, and why 2026 is the year zero click, AI led journeys redefine search.
• Listening to the market: using real time analytics to uncover questions, language, and intent as your strategic AEO guide.
• Turning insights into AI ready content: what makes content AI answer ready, including question led structures, direct answer copy, headings, and FAQs.
• Proving it's working: how to measure whether you're appearing in AI summaries and answers, and the early indicators your strategy is working.

Registration is required for this webinar’s attendance. Visit autocare.org/events to register for the webinar.