April 11, 2014—Automekanica, an international trade fair for the automotive industry, launched a new, multimedia website on Thursday.
Through the Automechanika Experience, users can navigate through a city and stop at a variety of places where films and images from the last 40 years can be found.
"Our aim was to create a digital world that brings to life the 43-year history of Automechanika. Content marketing is currently much in demand and an elegant way to communicate brand content,” said Detlef Braun, member of the board of management of Messe Frankfurt.
Automechanika boasts 13 trade fairs internationally, with the next held in Istanbul April 10-13.
