Reporter's Blog

Extra insights and additional anecdotes from the Ratchet+Wrench editorial team

ARTICLES

6 Quick Tips for Improving the Reach of Job Ads

Fish, just like potential employees, will bite at different times, with different bait and for different reasons. According to Dan Taylor, a senior business advisor with Transformers Institute, you have to actively work at attracting employees, just like you have to work at attracting the right fish.
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Simple Tips for Finding Quality Technicians

As industry superstar Bogi Lateiner said in her WORLDPAC class, “Recruiting and Training Technicians,” there is no magic bullet or one secret way to find technicians. Just like marketing for customers, you want to utilize multiple different methods for finding quality technicians.
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Working Your Way Up

In our June issue, we take a look at Katee Moore, service advisor at Williamsburg, Va.-based American Pride Automotive, and how she has been able to implement friendly, effective customer service along with an improved CSI score. But as Charlie Marcotte, owner of American Pride, can attest, her story goes far beyond simply raising the company’s CSI score.
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Get to Know Your Market

Automotive Training Institute coaches Don Wafler and Mike Warren presented on better understanding your market at the 2018 ATI SuperConference. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.
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