Reporter's Blog

Extra insights and additional anecdotes from the Ratchet+Wrench editorial team

ARTICLES

Simple Tips for Finding Quality Technicians

As industry superstar Bogi Lateiner said in her WORLDPAC class, “Recruiting and Training Technicians,” there is no magic bullet or one secret way to find technicians. Just like marketing for customers, you want to utilize multiple different methods for finding quality technicians.
Read More

Working Your Way Up

In our June issue, we take a look at Katee Moore, service advisor at Williamsburg, Va.-based American Pride Automotive, and how she has been able to implement friendly, effective customer service along with an improved CSI score. But as Charlie Marcotte, owner of American Pride, can attest, her story goes far beyond simply raising the company’s CSI score.
Read More

Get to Know Your Market

Automotive Training Institute coaches Don Wafler and Mike Warren presented on better understanding your market at the 2018 ATI SuperConference. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.
Read More

Better Understand Your Customer Base

When your staff is on the same page and invested in understanding the customer? Everyone on staff can anticipate the customers’ demands and what will sell. Here are some basic questions to gauge how well your shop’s CRM observes your customer base.
Read More

Download: A Guide to Financial Planning

Dave Mulcahy, director of a Small Business Development Center, has provided Ratchet+Wrench readers with a spreadsheet for tracking said stability. You can read his full story in the February issue, but for now, this speadsheet encompasses everything he says you should consider in order to run a profitable, financially healthy business.


Read More