Advertisement for the company starts inward, not outward.

How adding full inspections can help protect your shop and raise your ARO.

"The Telephone Doctor" shares a few tips to improve phone skills.

For Gary Pontious Jr., general manager of Toledo Auto Care in Ohio, connecting with the shop's staff members is essential in maintaining his company's culture.

Although apprenticeship programs are a prominent way of bringing young talent into the industry, some shops may not be ready for them.

Determining a set number of staff members in your shop can help alleviate overworking conditions and set everyone up for success.

Jim Lang, industry analyst and president of Lang Marketing, sat down with Ratchet+Wrench to further discuss his latest Lang Aftermarket iReport.

Ryan Burton, owner of marketing agency Leads Near Me, shares his tips for shop owners finding and working with agencies.

If you follow this eight-step procedure, the probability of the customer saying "yes" is going to go up, says Jennifer Monclus, certified sales and leadership trainer at Elite

Music doesn’t have to be the only thing played in the background on the shop floor.

Noted leadership author and speaker Jessica Pettitt wrote an entire book on forming better connections with employees. As a condensed version, here’s a flowchart Pettitt uses as a guide to more meaningful conversations.

With the auto industry set to undergo a sizeable shift to more innovative technology, blockchain figures to truly disrupt the industry, according to one technology website.

Jan Fox, author, speaker and founder of Fox Talks, shares her approach to using words to avoid dangerous situations in the workplace.

Here are some of the ways blockchains are enabling people to operate their businesses more efficiently and with greater transparency. 

Representatives from Moving Targets share the simple steps a shop owner can take to set up a pay-per-click campaign.

Fish, just like potential employees, will bite at different times, with different bait and for different reasons. According to Dan Taylor, a senior business advisor with Transformers Institute, you have to actively work at attracting employees, just like you have to work at attracting the right fish.

Patrick McHugh, owner of Richmond, Va.-based Bimmer Rescue, found another creative way to offer his time to get young people into his shop and teach them about the industry.

When you're ready to expand to a second facility, finding that second location can be a trying, draining task. Here's some advice from two shop owners about how they pulled it off.

Shop owner Bill Orsborn says you don't always have to acquire a competing business and move into its facility—sometimes all you need is its customers.