While mechanical repair shop operators often have precious little free time, there are often overlooked ways to carve out time in your schedule to refine your marketing efforts.
Jonas Sickler, marketing director for ReputationManagement.com, shares the impact negative reviews have for businesses and what they can do to deflect it.
By setting clear expectations, Zappos has created a strong culture and established itself as a top customer service provider. Here's how those ideas can be applied in an independent repair shop.
In a recent Auto Care Association webinar that took place on Friday, Feb. 15, John Washbish, chief executive officer of the Aftermarket Auto Parts Alliance, discussed how shops should focus on what they can control at their business.
For Gary Pontious Jr., general manager of Toledo Auto Care in Ohio, connecting with the shop's staff members is essential in maintaining his company's culture.
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