Reporter's Blog

Extra insights and additional anecdotes from the Ratchet+Wrench editorial team

ARTICLES

Get to Know Your Market

Automotive Training Institute coaches Don Wafler and Mike Warren presented on better understanding your market at the 2018 ATI SuperConference. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.
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Better Understand Your Customer Base

When your staff is on the same page and invested in understanding the customer? Everyone on staff can anticipate the customers’ demands and what will sell. Here are some basic questions to gauge how well your shop’s CRM observes your customer base.
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Download: A Guide to Financial Planning

Dave Mulcahy, director of a Small Business Development Center, has provided Ratchet+Wrench readers with a spreadsheet for tracking said stability. You can read his full story in the February issue, but for now, this speadsheet encompasses everything he says you should consider in order to run a profitable, financially healthy business.


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